Reigning Champ

A Canadian sportswear company introduced to The Class Room needed a solid marketing campaign that spoke to the essence of what Reigning Champ was about - stoic simplicity. At the time, their campaigns were focused around a black and white, grainy aesthetic. I believed we could take that same look and express the real world usability of the pieces; show the end user that these clothes are more than just good looking photos in a look book. These are clothes you can actually workout in, get rough with - they are functional and comfortable.

Art Direction: Michael DeCerbo

Videographer: Ryan Ruiz

Stylist: Alan Javillonar

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