Gentlemen No More

Gentlemen No More was a storefront window display made up of five 48” x 48” foam core panels, mounted on black stand-offs. The purpose behind the display was to make it almost larger than life and make refined menswear a little bit more gritty. Images were shot in a rundown warehouse, culminating in a stand-off between two gentlemen. The goal was to show the pieces of clothing in more unique ways - the texture of a shirt, a bracelet, a pair of socks. The display also contained a fine-leather punching bag that store patrons were allowed to strike. A nod to primal testosterone within a store that took the time to educate its customers about the importance of clothing silhouettes. A fun dichotomy.

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