The Class Room X 3Sixteen

The Class Room in Houston, TX is a high-end menswear destination that specializes in selvedge denim and casual clothing. The Class Room created 20 custom collaboration jackets with 3sixteen, whose home base is located in New York City’s Lower East Side. The goal was to conduct an interview with the jacket’s creator, show his process, and then create a marketing campaign for the jackets. Each jacket was custom. After the initial campaign, they sold out within minutes. It was a huge success for both brands.

Art Direction: Michael DeCerbo

Videography/Production: Eugene Yu

Talent: Wesley Scott

After all the jackets had been produced and shipped, we shot a custom photography campaign for multiple menswear publications to promote the collaborative effort of the two brands.

Art Direction/Photography: Michael DeCerbo

Stylist/Talent: Jon “Cabby” Caballero