Explorica X Bellaire High School
This will be the second trip planed to run with Bellaire High School through a different travel company than the current EF Tours. This company, Explorica, allows us to be a bit more flexible in promotion, so I took a different route in associating the trip to things they would be doing while in these countries. In Greece one of the experiences they will have is attending a traditional dinner where at the end of the meal they are encouraged to break the plates in a celebratory fashion. When they are in Italy, the travelers will have the opportunity to participate in a gladiator school. These current posters serve as a visual itinerary to highlight some of the experiences they will have awhile overseas.
Thematic Posters
Boarding Pass
I created a mock boarding pass, going an overview of all the travel portions of the trip. They will be flying to Greece, and after that leg of the trip is complete and it’s time to move on to Italy, they will be traveling on an overnight cruise across the Adriatic Sea to Ancona. Again, something tangible tends to create more attachment, and being printed on high-quality paper, giving the boarding pass a true feel of importance was the goal with this piece. The inclusion of a QR code for informational purposes keeps the piece flexible, as the page it links to can be edited on the fly, in turn keeping the boarding pass a piece of evergreen collateral.
Stickers
The goal with these stickers was to create, one, awareness, but as a secondary function, to introduce caricatures that can be used throughout the trip promotion to be associated with information. All while keeping the promotion fun and speaking to the travelers on their level.