EF Tours X Bellaire High School
Digital
The purpose of the digital media push for this campaign was to reach the students on their level and platforms. Content was fed to specific Bellaire trip focused Instagram and TikTok. There was also an email component, but those assets were provided by EF to conform to their standards. We chose to adhere to those, but they lacked any really entertaining, engaging, or informative posts on social platforms. The goal was to be funny and informative, giving the trip a relaxed and approachable vibe. Basically saying, it is not JUST an educational trip - it is also a fun, immersive cultural experience.
The introductory Instagram post was built to be an illustrated itinerary of the trip.
Video Assets
Entertaining and informative videos to be shared over social media platforms to keep a motivating soft touch to drum up interest.
Royale with cheese - Paris
Jack the Ripper - London
Eiffel Tower - Paris
William Wallace - Scotland