Stickers

Sun & Ski Sports, like most multi-sport retailers, find it difficult to make a credible and valid connection with their audience. Yes, people will do business with retailers that have what they want at the prices they like, but when product crosses the line into passion, there is something that most brands miss. I believe that Sun & Ski can capitalize on the idea that even though we are this large national retailer, there are still individual folks within the corporate office and behind the cashier counters that love these sports. We have everything from Ironman competitors to mountain bike racers to skateboarders and everything in between. If it takes place in the outdoors, there is an employee at Sun & Ski that loves it. A fun way of expressing that cultural crossover is this sticker program.