Back to School

Sun & Ski Sports

Sun & Ski Sports has an annual back to school promotion. It generates a good amount of traffic, but there is always room for improvement. The goal of this campaign is to showcase Sun & Ski Sports as a back to school destination. In the past, the company would outsource the photography and use younger looking employees within the company to portray students, which was not genuine. It eventually progressed into in-house photography and production with children of employees as the models. I knew there would be more of an impact if we used students from local high schools and colleges and leverage their power of promotion though word of mouth and their own social media channels to passively expand the reach of our marketing efforts.

Lock up development

The campaign was heavily promoted through digital ads, social media platforms and OTT video.

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